In the UK, a drink labelled “0% alcohol” contains no more than 0.05% ABV. Any product containing up to 0.5% ABV must be labelled as “alcohol-free”. We clearly state the ABV on all our products.

No. Our drinks are non-intoxicating, so they won’t impair judgement, coordination, or mental clarity in the way alcohol can.

We use carefully selected ingredients and proven production methods to create full-bodied flavour without alcohol. This may involve brewing and gently removing the alcohol or building flavour profiles from natural botanicals.

Many people choose alcohol-free options to support better sleep, clearer thinking, improved mood, or reduced anxiety around drinking—while still enjoying social occasions.

While our drinks are not a medical product, choosing alcohol-free alternatives can help some people feel more in control of their habits, reduce alcohol-related stress, and support overall mental wellbeing.

Yes. Our products are designed for people who are reducing or moderating their alcohol intake, including those taking part in initiatives like Dry January or Sober October.

Yes. Our drinks contain no intoxicating alcohol and are suitable for occasions where alertness and focus are important, such as driving or working.

Many customers tell us they enjoy having a sophisticated alternative that removes social pressure while still allowing them to feel included. However, everyone’s experience is different.